ABOUT PULSE

We built Pulse because we'd watched small businesses fail people without meaning to.

Most wellbeing software is built for companies that already have HR teams, EAP budgets, and dedicated wellbeing officers. If you run a 30-person firm, a small charity, or a local business, those tools don't fit your reality. You don't need another therapy app. You need to know what's going on — and what to do about it.

The problem we kept seeing

We've worked inside small UK businesses. We've seen the annual engagement survey go out, the results come back three months later, and nothing change. We've watched good people leave because a workload quietly became unmanageable and nobody asked.

We've also seen the other side: managers who care deeply but don't know what to say. Who sense something's wrong but don't have the language to open the conversation without making it worse. Who are told to "look after their team's wellbeing" but given no tools to do it.

The existing solutions fall into two camps. One is therapy access — expensive per-seat platforms that most employees never use. The other is HR software with a wellbeing tab bolted on, built for enterprises with compliance teams. Neither helps a line manager have a better conversation on a Tuesday afternoon.

So we built something different. Quiet measurement. Practical coaching. No jargon. No clinical claims. Just the information and the words you need to catch problems early — and the honesty to point to real help when early isn't enough.

WHAT WE BELIEVE

Principles, not platitudes.

Managers matter more than apps

Most wellbeing problems are caught by a good manager, not a therapy platform. We design for the manager first. The app is a tool; the conversation is the intervention.

Anonymity must be structural, not promised

We don't just say check-ins are anonymous. We engineered it that way. No login, tokenised links, and results only show when five people respond. No exceptions. No back doors.

UK context, UK law, UK language

We don't adapt a US product for the UK market. We built here, for here. UK employment law. UK EAP landscape. Plain English, not clinical terminology. No wellness-washing.

Know when you're out of your depth

Pulse Coach is deliberately not a therapist. When a situation crosses a line — self-harm, abuse, serious mental health crisis — it stops coaching and tells you exactly where to send someone. Competent signposting beats confident malpractice.

Small business pricing, small business respect

Free for up to 15 people. Transparent per-seat pricing. No annual contracts, no sales calls, no "contact us for enterprise pricing." We treat small businesses like serious customers, not an afterthought.

HOW WE'RE DIFFERENT

Not another wellbeing app. A manager-coaching platform.

We measure, then we coach

Most platforms stop at dashboards. We use the data to generate specific, actionable coaching prompts — the exact conversation to have, the exact words to open with.

Anonymous by engineering, not policy

No usernames, no tracking, no reverse-engineering. The 5-response threshold is enforced in the database. Even admins can't see individual answers.

Crisis-aware AI

Pulse Coach knows its limits. When a situation needs real help, it stops trying to coach and surfaces specific, UK-relevant resources immediately.

Built for businesses without HR departments

You don't need a wellbeing strategy, a DPO, or an EAP contract to get value from Pulse. Set up in five minutes. Start learning what's really going on.

THE COMPANY

Small, serious, and staying that way.

Pulse is a UK-registered company. We don't have a San Francisco office, a thousand employees, or a mission to "disrupt workplace mental health." We have a small team of people who've worked in small businesses, who've been the manager who didn't know what to say, and who believe that good tooling can make those conversations easier.

We don't take external investment that would force us to chase enterprise contracts and abandon the businesses we built this for. We're not planning to sell. We're planning to keep building something useful, honestly priced, and genuinely private.

Built in the United Kingdom

UK-hosted. UK employment-law context. UK EAP directory.

GDPR-compliant by design

Data residency, encryption, and minimal data collection as default.

Small team, focused product

We're not a venture-backed growth machine. We're a small team building something we actually use.

Legal entity

Pulse is operated by Pulse Wellbeing Ltd, a company registered in England and Wales. For legal correspondence, data-protection queries, or contractual matters, please contact us via the contact page or write to the address on that page.

See if Pulse fits your team.

Free for up to 15 employees. No card required. Set up your first check-in in five minutes.